THE WAST-ED ART PROJECT
Services
Art Campaign Creative Awareness
This project focuses on capturing an Atlanta local community and developing a creative strategy to address the issue bothering the residents living in that particular neighborhood.
Project Narrative
A novel and creative technique will be devised to help educate people outside of the neighborhood, thus improving the area and helping the community become less dirty or trashed.
Project Objective
the About
East Atlanta Village is a neighborhood with several bars and restaurants across the area and typically on weekends, people visit the and trash the neighborhood with cans and bottles which has caused an issue in the community, as locals are usually the ones who have to clean up the next day.
Research and Public interviews
the Concept
In an innovative effort to address this issue, there will be trash bins labeled Art Dump where volunteers will collect and dispose cans and bottles.
These items will then be gathered and utilized to create do-it-yourself can artworks.
Ideation and Sketching
The icon set represents the campaign’s visual identity. Each icon present on the trash bins displays a particular way of reusing cans to create art.
Throw away empty beer cans
Get Creative! Turn it into art
Share your art on social media
Become a part in joining the fusion of art and cans!
Murals are created by locals who live in the neighborhood; to help support the campaign and to inform non-locals about the cause.
