GREEN GROVE
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Creative Awareness Campaign
People often forget the importance of environment and destroy it in ways that has an impactful effect on us and everything around us.
Project Narrative
The purpose of this project is to identify the problem or reason that leads to the destruction of biodiversity and frame a solution based on the research conducted in order to come up with designing new visuals and a campaign solely based on the importance of saving our planet and to help educate others.
Project Objective
Source: Unsplash
The decline in biodiversity is a multifaceted issue, driven by a multitude of interconnected factors, both natural and man-made. Some major reasons that leads to the decline in biodiversity are represented below
By designing a mind map and further breaking down the factors into various sub-factors that are a threat to the environment helps the research process in order to frame a solution.
Ideation and Logo
Logo Process