CENTURY OF DESIGN 

Services

Print & Publication Brochure Design

Project Narrative

The Century of Design is an exhibition at MOMA, New York, showcasing different art styles and artists of that era. This project a to explore and celebrate the evolution of design over the past 100 years, with a particular focus on the influential Swiss Style movement by focusing on three designers and their works that exemplify the core principles of the movement.

Project Objective

The brochure aims to celebrate the rich legacy of the Swiss Style movement, a cornerstone in the history of graphic design. By delving into its contributions, the “Century of Design” brochure will provide an insightful look into the minimalist, grid-based approach that has shaped contemporary design practices.

Brochure Layout

The design process begins with defining the brochure's layout, and the sketches help understand what method and design approach to use to design the brochure series. The sketches consist of several layouts seeing how each one is different and best represents Swiss Style.

International Typographic Style_Sketches-01
International Typographic Style_Sketches-02
International Typographic Style_Sketches-03
International Typographic Style_Sketches-04

Ernst Keller – Brochure

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Outer_Spread
Inner_Spread

Max Bill – Brochure

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Inner_Spread
Outer_Spread

Théo Ballmer – Brochure

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Inner_Spread
Outer_Spread
Poster
MoMa_Mockup
Museum Signage
Ticket
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