BLU SKATEBOARDS
Services
Promotional Design Branding
Project Narrative
BLU Skateboards is a skateboarding brand that aims to redefine the culture surrounding the sport. This branding project focuses on creating a compelling promotional campaign that is targeted towards skaters and establishing a solid brand identity.
Project Objective
The mission is to empower skaters to express themselves freely through the sport while promoting inclusivity and creativity by developing a promotional identity that deeply fosters a sense of community among all skateboarders.
Logo Design
The brand's logo was created using a combination of geometric forms and bold text to capture the sport's dynamic character. The geometric elements represent the structure and frame of a skateboard combining the application of a bold typeface into it’s design.
The sketches include various implementations of the word BLU in different forms of free hand drawn sketches to show the ideation process.
The Type Study shows the use of different geometric typefaces used in designing the logo.
[typeface – LDR Regular]
[brand logo]
[promotional]
