HIRSHHORN MUSEUM and SCULPTURE GARDEN
Services
Promotional Design Branding
Project Narrative
The Hirshhorn Museum + Sculpture Garden displays some of the most unique artworks in modern and contemporary art. The new visual identity will capture the museum's essence and help bring a modern approach to it.
Project Objective
The new identity should serve the museum well into the future by keeping it’s identity relevant to its design and creating visual elements to promote the brand's fresh approach to its visitors.
About the Logo
The Hirshhorn Museum and Sculpture Garden's logo design captures style, originality, and modernism. It was created with a strong sense of simplicity and symbolism, as a geometric shape resembling a circle sits at the logo's center, signifying wholeness.
New Logo Concept
The Hirshhorn Museum and Sculpture Garden’s new visual identity combines the rounded architecture of the building and incorporating a clean san-serif typeface that showcases a novel and contemporary approach for the company’s logo.
Visual Identity
Primary Logomark
Logomark – Black and White
Logomark – Black and White (Reversed)
Hirshhorn Museum & Sculpture Garden Promotional Video