LEVEL ELEVEN LOUNGE
Services
Restaurant Design Branding
Project Narrative
Level Eleven Lounge is a classy, high-end speakeasy that aims to create an experience that caters to a niche market, specifically socialites with refined tastes. The essence of Level Eleven Lounge revolves around Exclusivity, Elegance, and Exemplary.
LIFT YOUR SPIRITS
The tagline Lift Your Spirits perfectly captures the essence of Level Eleven Lounge while incorporating a touch of wit. It cleverly plays on the double meaning of "spirits".
This tagline aligns perfectly with the brand's identity as a classy high-end speakeasy.
Logo Design
Level Eleven Lounge's logo design effectively accentuates the word "eleven" by visually balancing it between the words "level" and "lounge."
This alignment shows a smooth flow, with the recurrence of "L" sounds and symmetry in word lengths drawing the eye naturally across the logo. The design incorporates these features to reflect the brand's identity, blending refinement and style with a welcoming, upgraded experience.
Level Eleven Lounge embraces the captivating allure of flash photography as a key style element.
Menu Design
The menu design of Level Eleven Lounge is a combination of modern elegance and creative sophistication.
In addition to the visual design, the menu offers a curated selection of specially crafted cocktails that perfectly relate to the name "level." Each drink is meticulously designed to take guests on a delightful journey of taste and experience.
Materials Board
The materials board for Level Eleven Lounge exudes a sense of contemporary luxury and urban chic.
The board showcases a carefully selected array of materials that blend together to create an elegant and inviting ambiance. Rich, dark woods adorn the bar area, providing a touch of warmth and sophistication. These are paired with sleek marble countertops, adding a sense of opulence.
Lounge Signage & Interior
Brand Collateral
